Hello and welcome to my survey!

This survey is designed to capture consumer insights into what drives brand advocacy behaviour, specifically within the context of the video game industry. These questions are designed to capture your thoughts, feelings and insights into what contributes to your video game experience and, more specifically, what drives you to spread positive sentiment about a specific game or game developer. This survey is open to anyone who is over 18 and has a passion for video games. All participation is voluntary, no personal information is required and thus will not be recorded and all answers will be confidential. This survey will take approximately 10 minutes to finish, you may opt-out at any time if you wish. This research survey has been designed and developer in affiliation with Flinders University (Project ID: 5546), which has been cleared by the Human Resources Ethics Committees. 

Information Sheet

By clicking ‘next’, you are voluntarily consenting to participate in the survey, therefore confirming that you are 18 years of age or older and an avid video gamer. You also give consent to have your insights and answers used within this research study and potentially shared to be used within future research studies. I greatly appreciate your time and cooperation with this research survey